The Great Preen Con
In 1985 I formulated the first Preen Trigger: The brief I was given was that …
Chemistry and Marketing
Windex Loses Confidence in Itself
There are many products that we recognise immediately – when we think of fly sprays we think of Mortein. When …
Number 1 Mould Remover?
Let’s do an exercise in how products are marketed, which ultimately is what determines whether you buy them or not. …
Suds and Fizzing
We associate suds with cleaning. This also extends to fizzing. When you add Harpic toilet cleaner to the water in …
Chemistry vs Politics
The choice of chemicals that go into products that we buy off the shelves is not just determined by their …
Suds and Cleaning.
Why do we like sudsing up our dishwater when doing dishes? The obvious reason is that we think that the …
Uncle Sam and Mr Sheen
Two of the catchiest TV jingles of all time were the ads for Uncle Sam and Mr Sheen. Who were …
Sard Wonder Soap and The Chemistry of Elbow Grease
Every day we do what we are told, at least when it comes to consumer products. There are two ways …
Is Shoe Polish Safe?
Huh? shoe polish? How could something as common as shoe polish not be safe? Well, unfortunately some shoe polish has …